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BUS 371: Principles of Marketing : Searching for Industries & Company Profiles

This guide was created for Rhonda Pole's BUS 371: Principles of Marketing class, Spring 2021.

Access the Databases

Search for an NAICS Code

NAICS Search Box
Search by keyword to locate the industry code.


2017 NAICS Manual
Explore the hierarchy of the sector codes. 

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Industry Codes in Business Source Premier

  1. Locate the NAICS Industry Code 
  2. Go to the Advanced Search page of the Business Source Premier database
  3. Scroll to the NAICS / Industry Code Section
    • Type in the NAICS Code

  1. Click Search
  2. Limit your search results by adding in:
    • Keywords
    • Date limiters
    • Source type
    • & more. 

Company Profiles in Business Source Premier

  1. Access the database Business Source Premier 
  2. Click the Company Profiles tab located at the top of the screen

  1. Type in the name of the company you would like to search
    • Watch out for spelling and punctuation errors
  2. Select the company and read the Market Line Report

Company Information in Nexis Uni

  1. Go to the Nexis Uni database
  2. Under Guided Search, select Company Info

  1. Type in the company name
  2. Select what you would like to search
    • Company Profile
    • All Company Information 
    • Analyst Reports
    • Mergers and Acquisitions 
    • SEC Filings
  3. Click Search and limit your results as needed

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